Demand letter being drafted with a calculator to set the asking number in a Victorville settlement negotiation

The mistake of picking a random number

Many Victorville crash victims ask for a round number because it 'sounds right,' and lose it on the first counteroffer. Insurers are trained to spot someone improvising: if your number has no backing, they knock it down immediately and anchor you low.

Your first settlement demand should rest on real numbers while leaving room to negotiate. It's never the final figure; it's the opening of a back-and-forth the other side always starts below.

How a serious settlement demand is built

A lawyer doesn't email asking for money; they assemble a package — the demand letter — that documents the whole case and prices each piece. That document is what forces the adjuster to take it seriously.

A well-built demand includes:

  1. The total of medical bills and those projected into the future by a doctor.
  2. Proof of lost wages and the impact on your ability to work.
  3. A pain-and-suffering argument backed by the records.
  4. The theory of fault, with the CHP or Victorville Police report and the scene photos.

Why you ask for more than you expect to collect

It isn't a trick: negotiation comes down from your figure and up from the adjuster's until they meet in the middle. If you ask for exactly what you want to receive, you'll mathematically end up below that goal.

That said, an absurd number with no backing destroys your credibility. The balance is to ask high but justifiable, with every dollar supported by a document.

The factor almost no one considers: policy limits

There's no point asking for $200,000 if the at-fault driver carries a $30,000 policy and has no assets to pursue. Before setting any figure you have to know how much insurance is actually available.

That includes reviewing your own UM/UIM coverage, which is often the real source of payment when the at-fault driver carries the minimum or nothing. Setting the demand without knowing the limits is fighting over money that may not exist.

Set the number with someone who negotiates daily

Landing on the right figure is half strategy, half experience: knowing what each insurer accepts, which injuries carry weight, and how far to push before suing. It's hard to get right the first time if you've never done it.

Before you send any number, talk to us at (760) 493-6108. We'll help you set a demand the insurer takes seriously — free.

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